Ali, Muhammad; Leong, Choi-Meng; Koh, Hii Puong; Raza, … - In: Financial innovation : FIN 11 (2025), pp. 1-27
This study aims to understand the implementation of artificial intelligence (AI)-enabled technology in banking from a user perspective. For this purpose, we examine customer intention to adopt ChatGPT (Generative Pretrained Transformer) in performing banking services. To assess the study...