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Consumer behaviour 1 Gender 1 Geschlecht 1 Konsumentenverhalten 1 Preis 1 Preismanagement 1 Price 1 Pricing strategy 1 Product quality 1 Produktqualität 1 Wein 1 Weinbau 1 Wine 1 Wine industry 1 drinking window 1 gender-related descriptors 1 price 1 rating 1 tasting note 1
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Livat, Florine 1 Masset, Philippe 1 Terrier, Lohyd 1
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Can a wine be feminine? : gendered wine descriptors and quality, price, and aging potential
Masset, Philippe; Terrier, Lohyd; Livat, Florine - In: Journal of wine economics 18 (2023) 4, pp. 273-285
By analyzing more than 1,400 expert tasting notes, we assess the so-called gender profile of Bordeaux wines. We identify 329 gender-related wine descriptors, with a good balance between masculine and feminine descriptors. Some wines and vintages are described as more feminine than others, but no...
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