Kini, Archana Nayak; Basri, Savitha - In: Organizations and Markets in Emerging Economies 14 (2023) 1, pp. 83-109
The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...
