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The uncertainty of the technological future

Stepnov, Igor - In: Technology and business strategy : digital uncertainty …, (pp. 19-37). 2021

Persistent link: https://www.econbiz.de/10012888213

Advantages and challenges of digital technology

Stepnov, Igor - In: Technology and business strategy : digital uncertainty …, (pp. 295-308). 2021

Persistent link: https://www.econbiz.de/10012888321

International joint venture (IJV) marketing performance: alternative approaches to performance measurement

Julian, Craig C - 2005

This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

Persistent link: https://www.econbiz.de/10009475216

International Joint Venture (IJV) marketing performance: alternative approaches to performance measurement

Julian, Craig C. - In: International Journal of Business Performance Management 7 (2005) 3, pp. 334-348

Persistent link: https://www.econbiz.de/10010669306