Search Results - subject:"technology and marketing capabilities"

Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition

Neill, Stern; Singh, Gurmeet; Pathak, Raghuvar Dutt - In: International Journal of Business and Economics 13 (2014) 1, pp. 75-92

developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a … development of technology and marketing capabilities, which has received limited investigation in any economic context. Data were …

Persistent link: https://www.econbiz.de/10011082839

Technology and marketing capabilities in a developing economic context : assessing the resource-based view within a boundary condition

Neill, Stern; Singh, Gurmeet; Pathak, Raghuvar Dutt - In: International journal of business and economics 13 (2014) 1, pp. 75-92

Persistent link: https://www.econbiz.de/10011316773