Search Results - subject:"television"

LeChampion, Rémy - 2018

Le site de l'éditeur indique : "Premier loisir des Français, la télévision nous accapare, nous captive, nous distrait … pour relever le défi de la modernité numérique. Qu'est-ce qui caractérise la télévision, son intimité, ses ressorts, ses … téléspectateurs, et contraignant pour les chaînes ? Comment la télévision gère-t-elle la transition numérique ? Comment s …

The political legacy of entertainment TV

Durante, Ruben; Pinotti, Paolo; Tesei, Andrea - 2015

We investigate the political impact of entertainment television in Italy over the past thirty years by exploiting the …

Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching

Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27

A short economic history of the television industry in Brazil

Earp, Fábio Sá; Kornis, George; Prado, Luiz Carlos Delorme - In: Brazil's economy : an institutional and sectoral approach, (pp. 47-73). 2018

The welfare effects of endogenous quality choice in cable television markets

Crawford, Gregory S.; Shcherbakov, Oleksandr; Shum, Matthew - 2015 - This draft: August 19, 2015

.S. paid-television markets during 1997-2006, we find that not only are cable monopolists' prices 33% to 74% higher than …

New reformulations for the conflict resolution problem in the scheduling of television commercials

Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - 2015

L’ économie de la télévision : financements, audience, programmes

Besson, Nicolas; Danard, Benoît - 2014

Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach

Şener, Gül; Suher, Hasan Kemal; Bir, Ali Atif - In: Bridging the gap between advertising academia and practice, (pp. 151-166). 2017

Drivers of brand equity of television news channels : evidences form emerging market

Bakshi, Madhupa; Mishra, Prashant - In: Marketing intelligence & planning 35 (2017) 1, pp. 147-162

The importance of suspense and surprise in entertainment demand: evidence from Wimbledon

Bizzozero, Paolo; Flepp, Raphael; Franck, Egon - 2015