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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"P / the Rand Corporation"
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Search: subject:"television"
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Fernsehwerbung
28
Television advertising
28
Advertising effects
24
Werbewirkung
24
USA
10
United States
10
Fernsehprogramm
8
Television programme
8
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Rundfunk
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Vereinigte Staaten
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Television
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Advertising media
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Alcoholic beverage
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Alkoholisches Getränk
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41
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Comstock, George
4
Bakir, Aysen
2
Bellman, Steven
2
Cauberghe, Verolien
2
Neijens, Peter C.
2
Russell, Cristel Antonia
2
Varan, Duane
2
Bee, Colleen C.
1
Blackford, Benjamin J.
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1
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1
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1
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1
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1
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Enschot, Renske van
1
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1
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1
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1
Ji-Song, Mindy
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Journal of advertising : official publication of the American Academy of Advertising
P / the Rand Corporation
The journal of media economics
118
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Working Papers / eSocialSciences
12
Applied economics
11
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
IZA Discussion Papers
11
Prometheus : critical studies in innovation
11
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
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ECONIS (ZBW)
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1
Program-ad matching and
television
ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Impact of death-related
television
programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
3
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
4
Normative influences on product placement effects : alcohol brands in
television
series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
5
Are you entertained? : the impact of brand integration and brand experience in
television
-related advergames
Kinard, Brian R.
;
Hartman, Katherine B.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
Saved in:
6
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
7
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
8
The impact of media multitasking on the cognitive and attitudinal responses to
television
commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
9
Consumer culture plots in
television
advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
10
The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van
;
Hoeken, Hans
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
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