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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"P / the Rand Corporation"
~isPartOf:"Media-Perspektiven"
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Search: subject:"television"
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Fernsehwerbung
31
Television advertising
31
Advertising effects
25
Werbewirkung
25
Fernsehprogramm
19
Television programme
19
Deutschland
18
Germany
18
Media usage
13
Mediennutzung
13
USA
12
United States
12
Fernsehen
9
Media effect
9
Medienwirkung
9
Television
9
Children
8
Kinder
8
Target group
8
Zielgruppe
8
Cable television
6
Kabelfernsehen
6
Rundfunk
6
Vereinigte Staaten
6
Gewalt
5
Violence
5
Consumer behaviour
4
Fernsehnutzung
4
Konsumentenverhalten
4
Psychology of advertising
4
Sport event
4
Sportveranstaltung
4
Television usage
4
Werbepsychologie
4
Advertising
3
Comparison
3
Fernsehsender
3
Gender
3
Geschlecht
3
Humor
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Article
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11
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52
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Arbeitspapier
1
Graue Literatur
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Rangliste
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English
41
German
22
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Klingler, Walter
5
Comstock, George
4
Feierabend, Sabine
3
Gerhard, Heinz
3
Zubayr, Camille
3
Bakir, Aysen
2
Bellman, Steven
2
Breunig, Christian
2
Cauberghe, Verolien
2
Gerhards, Maria
2
Krüger, Udo Michael
2
Neijens, Peter C.
2
Russell, Cristel Antonia
2
Varan, Duane
2
Bee, Colleen C.
1
Blackford, Benjamin J.
1
Boerman, Sophie C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Carlson, Les
1
Caruana, Albert
1
Chang, Chingching
1
Choi, Jungsil
1
Christensen, Gary L.
1
Comanor, William S.
1
Dimling, John A.
1
Eggert, Dominik
1
Engel, Bernhard
1
Enschot, Renske van
1
Feldman, Nathaniel E.
1
Fischer, Christiane
1
Folse, Judith Anne Garretson
1
Forsher, Trude
1
Fosu, Ignatius
1
Gentile, Douglas A.
1
Gentry, James W.
1
Gillespie, Brian
1
Gleich, Uli
1
Goodwin, Kenneth R.
1
Greenacre, Luke
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Journal of advertising : official publication of the American Academy of Advertising
P / the Rand Corporation
Media-Perspektiven
The journal of media economics
118
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Working Papers / eSocialSciences
12
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
IZA Discussion Papers
11
Prometheus : critical studies in innovation
11
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
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ECONIS (ZBW)
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1
Program-ad matching and
television
ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Impact of death-related
television
programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
3
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
4
Normative influences on product placement effects : alcohol brands in
television
series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
5
Are you entertained? : the impact of brand integration and brand experience in
television
-related advergames
Kinard, Brian R.
;
Hartman, Katherine B.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
Saved in:
6
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
7
Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2008
Feierabend, Sabine
;
Klingler, Walter
- In:
Media-Perspektiven
(
2009
)
3
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003824992
Saved in:
8
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
9
The impact of media multitasking on the cognitive and attitudinal responses to
television
commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
10
Tendenzen im Zuschauerverhalten : Fernsehgewohnheiten und Fernsehreichweiten im Jahr 2007
Zubayr, Camille
;
Gerhard, Heinz
- In:
Media-Perspektiven
(
2008
)
3
,
pp. 106-119
Persistent link: https://www.econbiz.de/10003677786
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