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Test-retest reliability in metric conjoint experiments : a new workflow to evaluate confidence in model results
Schüler, Jens
;
Anderson, Brian S.
;
Murnieks, Charles
; …
- In:
Entrepreneurship theory and practice : ET&P
48
(
2024
)
2
,
pp. 742-757
Persistent link: https://www.econbiz.de/10014584019
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