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Cognition 1 Consumer behaviour 1 Eating habit 1 Emotion 1 Ernährungsverhalten 1 Ethics 1 Ethik 1 Fleisch 1 Kognition 1 Konsumentenverhalten 1 Meat 1 Personality psychology 1 Persönlichkeitspsychologie 1 emotional versus cognitive calibration 1 faux meat 1 meat consumption 1 moralization 1 text-analysis software 1 vegetarianism 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Arora, Amit 1 Arora, Anshu 1 Bradford, Shalonda 1 Gavino, Rafaella 1
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Journal of promotion management : JPM 1
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ECONIS (ZBW) 1
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Promoting vegetarianism through moralization and knowledge calibration
Arora, Anshu; Bradford, Shalonda; Arora, Amit; Gavino, … - In: Journal of promotion management : JPM 23 (2017) 6, pp. 889-912
Persistent link: https://www.econbiz.de/10011799631
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