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  • Search: subject:"the dual-coding theory"
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Consumer behaviour 1 Environmental consciousness 1 Environmental management 1 Green certification logo 1 Green marketing 1 Hotel industry 1 Hotellerie 1 Konsumentenverhalten 1 Sustainable product 1 Umweltbewusstsein 1 Umweltmanagement 1 environmental awareness 1 explicit and implicit messages 1 green message 1 the dual-coding theory 1 water-saving behavioural intention 1 Öko-Marketing 1 Öko-Produkt 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Lai, Ivan K. W. 1 Wong, Jose Weng Chou 1
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Journal of travel and tourism marketing 1
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ECONIS (ZBW) 1
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Influence of the green certification logo and text on environmental awareness and hotel guests' water-saving behaviour
Wong, Jose Weng Chou; Lai, Ivan K. W. - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 491-507
Persistent link: https://www.econbiz.de/10014513663
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