Vintila, Georgeta; Dumitrascu, Roxana Arabela - In: Theoretical and Applied Economics 12(529) (2008) 12(529), pp. 69-80
For the importance of goodwill, in substantiating the management decisions regarding the business strategies of enterprises, the hole scientific step is circumscribe to some relevant aspects that evidence and integrates the benefic influences of goodwill on the global value of the enterprise. In...
