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  • Search: subject:"the schema congruity theory"
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Advertising effects 1 Brand image 1 Celebrity endorsement 1 Celebrity-Werbung 1 Destination management 1 Destinationsmanagement 1 Endorser type 1 Holiday behaviour 1 Markenimage 1 Stereotyp 1 Stereotype 1 Tourism marketing 1 Tourismusmarketing 1 Urlaubsverhalten 1 Werbewirkung 1 avatar endorser 1 competence stereotype 1 destination evaluation 1 destination stereotype 1 fixed mindset 1 growth mindset 1 human endorser 1 the schema congruity theory 1 warm stereotype 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Li, Fangxuan 1 Zhou, Zhiqun 1
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Journal of travel and tourism marketing 1
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The interaction effect of endorser type and destination stereotype on destination evaluation
Li, Fangxuan; Zhou, Zhiqun - In: Journal of travel and tourism marketing 40 (2023) 9, pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
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