Mohammadi, Mohammad Mehrabioun - In: Digital business 4 (2024) 1, pp. 1-21
significance of the Theory of Consumption Values and Expectation-Confirmation Theory constructs. Furthermore, this study enriches …This research introduces an innovative multi-theoretical model that combines Expectation-Confirmation Theory, Theory of … Consumption Values, and Theory of Planned Behavior. The model sheds light on the intricate determinants influencing users …