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  • Search: subject:"theory of diffusion of innovations"
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Consumer behaviour 1 Credit card 1 DOIs 1 Einzelhandel 1 Emerging economies 1 Innovation diffusion 1 Innovationsdiffusion 1 Konsumentenverhalten 1 Kreditkarte 1 Mom-and-Pop stores 1 Payment transactions 1 Retail trade 1 Schwellenländer 1 Zahlungsverkehr 1 consumers 1 credit card 1 debit card 1 demographic variables 1 rational choice theory 1 technology based payment 1 theory of diffusion of innovations 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Srivastava, R. K. 1
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International journal of electronic marketing and retailing : IJEMR 1
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ECONIS (ZBW) 1
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A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Srivastava, R. K. - In: International journal of electronic marketing and … 15 (2024) 4, pp. 479-500
Persistent link: https://www.econbiz.de/10015063999
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