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Search: subject:"theory of emotion"
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Emotion
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appraisal theory of emotion
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asymmetry of information
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bias
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decision-making
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imperfect information
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psychology
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substantive and procedural rationality
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theory of emotion
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Comparación social
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Lotz, Aïleen
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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ECONIS (ZBW)
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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