Turulja, Lejla; Smajlović, Selma; Šimičević, Vanja - In: Business systems research : a system view accross … 16 (2025) 1, pp. 40-59
Background: Rapid changes and dynamic markets significantly impact the way businesses operate. Many companies fail to adapt and innovate their business models, which jeopardises their sustainability. Managers, as key decision-makers, play a pivotal role in the innovation process, whereby their...