This study examines the transformative changes in the wine industry of Southern Europe over recent decades, focusing on one of Spain's oldest Protected Designations of Origin (PDO), Montilla-Moriles. The region faced severe challenges during the second wave of globalization at the beginning of...

Design thinking is an innovative methodology that may be applied by small and medium enterprises which emphasizes a human-centered approach to problem-solving, facilitating the creation of novel solutions for complex and open-ended challenges like the development of new products. Despite its...

In response to the rapid advancement in smart technology and the 2019-2020 pandemic, the hospitality industry has accelerated its adoption of innovative technologies. However, new technologies are often disruptive and may not be aligned with the organization’s strategy, technological...