Search Results - subject:"theory of planned behavior"

Entrepreneurial intention: Creativity, entrepreneurship, and university support

Anjum, Temoor; Heidler, Petra; Díaz Tautiva, Julián Andres - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-13

different channels. Finally, a conceptual model was proposed based on adopting the theory of planned behavior, and the study … of planned behavior, a model of the relationship between perceived creativity disposition and entrepreneurial intentions …To study the impact of perceived creativity disposition on entrepreneurial attitude and intentions, based on the theory …

Persistent link: https://www.econbiz.de/10012620519

Factors affecting customer satisfaction and loyalty in online food delivery service during the COVID-19 pandemic: Its relation with open innovation

Prasetyo, Yogi Tri; Tanto, Hans; Mariyanto, Martinus; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-16

satisfaction and loyalty in OFDS during the new normal of the COVID-19 pandemic in Indonesia by utilizing the extended theory of … planned behavior (TPB) approach. A total of 253 respondents voluntarily participated and answered 65 questions. Structural …

Persistent link: https://www.econbiz.de/10012620584

Pre-Entrepreneurs' perception of the technology regime and their entrepreneurial intentions in Korean service sectors

Ji, Ilyong; Goo, Jinkyung - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 3, pp. 1-17

Startups and established firms in service sectors mostly fall into the supplier dominated or information intensive categories of Pavitt's taxonomy. Entrepreneurs in these categories are not isolated from the technological environment because they can also be innovative (at least) by adopting...

Persistent link: https://www.econbiz.de/10012620683

Modeling Facebook users' behavior towards the use of pages related to healthy diet and sport activities

Misirlis, Nikolaos; Elshof, Marjon; Vlachopoulou, Maro - In: Journal of Tourism, Heritage & Services Marketing 7 (2021), pp. 49-57

measured through the well-known Big Five model and the behavior is predicted with the Theory of Planned Behavior (TPB … variables. Results: The results suggest an extended theory of planned behavior in combination with personality traits, on …

Persistent link: https://www.econbiz.de/10012630009

Education as an entrepreneurial driver: A case for North Macedonia

Temova, Sandra; Dimitrova, Makedonka; Bojadjiev, Marjan; … - 2021

of Ajzen's Theory of planned behavior (1991) that incorporates Perceived behavior control, Attitude toward behavior and …

Persistent link: https://www.econbiz.de/10015063415

The role of company reputation in mitigating negative word of mouth

Rahmani, Shinta; Halim, Rizal Edy; Gayatri, Gita; … - In: Business: Theory and Practice 22 (2021) 1, pp. 109-120

The study aims to investigate whether a company reputation can be used to reduce the impact of negative electronic word of mouth (eWOM). We conducted experimental research in two studies along with 225 college students, who at least have two accounts in different social media, as participants....

Persistent link: https://www.econbiz.de/10012703664

Understanding the FinTech continuance intention of Indonesian users : the moderating effect of gender

Nurlaily, Ferina; Aini, Edlyn Khurotul; Asmoro, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 290-298

This research attempt to analyze risk and benefit factors as well as their influence on sustainability intention of FinTech. We elucidate the Planned Behavior Theory by including the perceived benefits and perceived risk variables to investigate its effect on intention to continue using FinTech....

Persistent link: https://www.econbiz.de/10012888242

Why is green consumption easier said than done? : exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

Wang, Jianhua; Shen, Minming; Chu, May - In: Cleaner and responsible consumption 2 (2021), pp. 1-10

reasoning theory which extends the traditional theory of planned behavior by including context-specific reasons, in addition to …

Persistent link: https://www.econbiz.de/10013555669

Public policies versus market factors : what drives ethanol expansion in Brazil?

Sant'Anna, Ana Claudia; Xia, Tian; Bergtold, Jason S. - In: Q open : a journal of agricultural, climate, … 2 (2022) 1, pp. 1-29

Concerns about energy security, rural development, and the environment have driven biofuel expansion. Different policy and market drivers, such as designated areas for biofuel feedstock production and blend mandates, have played an important role in biofuel expansion in different countries....

Persistent link: https://www.econbiz.de/10013328265

Promoting organic food production through flagship regions

Mennig, Philipp; Sauer, Johannes - In: Q open : a journal of agricultural, climate, … 2 (2022) 1, pp. 1-31

Mitigating the environmental impact of agriculture is a major issue in negotiations on the future of the European Union's Common Agricultural Policy. Organic farming is commonly put forward in these discussions as a promising way to reduce the negative environmental impact of agriculture....

Persistent link: https://www.econbiz.de/10013328271