Search Results - subject:"theory of planned behavior"

Understanding the determinants of the empowered earthworm farmers' behavior

Sihombing, Yennita; Setiani, Cahyati; Wulanjari, Munir Eti - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-12

influence the behavior of empowered earthworm farmers, using the Theory of Planned Behavior (TPB) as its framework. Conducted in …

Persistent link: https://www.econbiz.de/10015185180

Social media influencer streamers and live-streaming shopping : examining consumer behavioral intention through the lens of the theory of planned behavior

Long, Junyu; Zaidin, Norzaidahwati; Mai, Xiaojun - In: Future Business Journal 10 (2024) 1, pp. 1-17

extends the theory of planned behavior by introducing social media influencer streamers as an exogenous variable. We …

Persistent link: https://www.econbiz.de/10015410920

The impact of online design thinking-based learning on entrepreneurial intention: The case of vocational college

Woraphiphat, Issariya; Roopsuwankun, Pattama - In: Journal of Innovation and Entrepreneurship 12 (2023) 1, pp. 1-18

and entrepreneurial intention by integrating the theory of planned behavior with design thinking-based entrepreneurship …

Persistent link: https://www.econbiz.de/10014519665

Current Trends in Tourism under COVID-19 and Future Implications

Kruczek, Zygmunt (contributor); … - 2023

The purpose of this Special Issue is to show progress regarding current research and literature on the theme of "Current Trends in Tourism under COVID-19 and Future Implications for Sustainability". In particular, this Special Issue of the peer-reviewed international journal Sustainability...

Persistent link: https://www.econbiz.de/10014520969

Behavioral determinants of HEIs researcher´s intention to collaborate with firms

Puerta-Sierra, Lizbeth; Puente-Díaz, Rogelio; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

The collaboration between researchers from higher education institutions and firms deserves more research efforts and knowledge about the practices that favor or hinder this essential and valuable activity. Hence, we make the claim that attitudes, social norms, and perceived control over...

Persistent link: https://www.econbiz.de/10014527656

Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)

Dung, Pham Thi Phuong; An, Ho Minh; Huy, Pham Quoc; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-17

the potential of digital marketing tools.Based on theory of planned behavior (TPB) and the technology acceptance model …

Persistent link: https://www.econbiz.de/10014527679

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

Shanbhag, Parthesh R.; Pai, Yogesh P.; Kidiyoor, Gururaj; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-37

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention ….001). And therefore, this study strengthens the theory of planned behavior in the context of CRM campaigns, aligning with the …

Persistent link: https://www.econbiz.de/10014527682

Entrepreneurial intention through the lens of the Pareto rule: A cross-country study

Morales-Alonso, G.; Pablo-Lerchundi, I.; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-20

The overall economic progress of a society is highly dependent on the entrepreneurial action of its individuals. Entrepreneurial venture is governed by contextual, social, and individual drivers. Despite the many variables involved, we posit that cognitive traits (which belong to individual...

Persistent link: https://www.econbiz.de/10014527867

Impact of entrepreneurship education on the entrepreneurial intention of university students in Latin America

Montes, Jose; Ávila, Luisa; Hernández, Dámaso; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23

The correlation between entrepreneurship education and entrepreneurial intention is neither clear nor conclusive. While some studies show a positive correlation between entrepreneurship education and entrepreneurship, others confirm contradictory results. To contribute to the understanding of...

Persistent link: https://www.econbiz.de/10014527868

Do trust in financial institution and financial literacy enhances intention to participate in stock market among Indian investors during COVID-19 pandemic?

Adil, Mohd; Singh, Yogita; Subhan, Mohammad; Al-Faryan, … - In: Cogent Economics & Finance 11 (2023) 1, pp. 1-21

investment decision-making of individual investors during the COVID-19 pandemic and investigates the strength of the theory of … planned behavior (TPB) in this framework. This study considered a structured questionnaire to collect data from 460 individual …

Persistent link: https://www.econbiz.de/10015074884