Recent studies have begun to bridge the gap between general and workplace pro-environmental behavior by adapting specific existing behavioral models to the workplace environment. This conceptual article proposes a different approach by synthesizing the current general and workplace literature to...

In this study, an extended TPB model is set up for purchasing behaviour of regional pork. It refers to research on organic food purchasing and on influences from region-of-origin labelling on product evaluation. Besides cognitive attitudes, subjective norms and perceived behavioural control, the...