Purpose – This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels. Design/methodology/approach – Survey and structural equation modeling techniques were used. Findings – This research...

Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO2 emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and...