Search Results - subject:"theory of planned behaviour"

Monetary policy communications and their effects on household inflation expectations

Coibion, Olivier; Gorodnichenko, Yuriy; Weber, Michael - 2019

Persistent link: https://www.econbiz.de/10011983366

Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of business economics and management 20 (2019) 2, pp. 208-224

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition....

Persistent link: https://www.econbiz.de/10012175677

Adoption of innovation in agriculture : a critical review of economic and psychological models

Borges, João Augusto Rossi; Oude Lansink, Alfons G. J. M. - In: International journal of innovation and sustainable … 13 (2019) 1, pp. 36-56

Persistent link: https://www.econbiz.de/10012000873

Analysis of determinants of entrepreneurial intentions among construction workers

Raghunath Reddy, R.; Vinay, Muddu; Venkateswarlu, P. - In: Theoretical economics letters 9 (2019) 2, pp. 296-307

Persistent link: https://www.econbiz.de/10012005434

Influence of specialization on entrepreneurial intentions of the students pursuing management program

Ranga, Vivek; Raghunath Reddy, R.; Perera, Deepal N.; … - In: Theoretical economics letters 9 (2019) 2, pp. 336-347

Persistent link: https://www.econbiz.de/10012005449

Willingness to use carsharing apps : an integrated TPB and TAM

Haldar, Piali; Goel, Pooja - In: International journal of Indian culture and business … 19 (2019) 2, pp. 129-146

Persistent link: https://www.econbiz.de/10012135662

Profiling green consumers through culture, beliefs and demographics : an Indian study

Sreen, Naman; Sadarangani, Pradip H.; Gogoi, Bidyut Jyoti - In: International journal of Indian culture and business … 19 (2019) 2, pp. 168-188

Persistent link: https://www.econbiz.de/10012135666

The effect of corporate social responsibility reputation on consumer support for cause-related marketing

Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707

Persistent link: https://www.econbiz.de/10012199778

Market orientation of Islamic banks in the UAE : an empirical examination

Anwar, Syed Aziz - In: Journal for global business advancement : JGBA 12 (2019) 6, pp. 765-790

Persistent link: https://www.econbiz.de/10012392307

The effectiveness of IS certification in E-commerce : does personality matter?

Löbbers, Julian; Benlian, Alexander - In: Journal of decision systems 28 (2019) 3, pp. 223-259

Persistent link: https://www.econbiz.de/10012156928