Search Results - subject:"theory of planned behaviour"

The effects of multiple-period promotions differing in frequency and depth on internal reference price

Sheinin, Daniel A.; Della Bitta, Albert J. - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 226-239

Persistent link: https://www.econbiz.de/10013358770

The effects of transaction methods on perceived contamination and attitude toward retailers

Fennell, Patrick B.; Pasirayi, Simbarashe; Johnson, Aaron; … - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 394-404

Persistent link: https://www.econbiz.de/10013358786

Not all corporate social responsibility (CSR) is created equal : a study of consumer perceptions of CSR on firms post fraud

Harrison, Kristina; Huang, Lei - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 494-511

Persistent link: https://www.econbiz.de/10013358807

Evaluating the determinants of customers' mobile grocery shopping application (MGSA) adoption during COVID-19 pandemic

Al Amin, Md; Arefin, Md Shamsul; Hossain, Imran; Islam, … - In: Journal of global marketing 35 (2022) 3, pp. 228-247

Persistent link: https://www.econbiz.de/10013361606

Shopping app features : influencing the download and use intention

Sinemus, Kathrin; Zielke, Stephan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1015-1038

Persistent link: https://www.econbiz.de/10013398150

Artificial intelligence in marketing : a meta-analytic review

Mehta, Pooja; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal - In: Psychology & marketing 39 (2022) 11, pp. 2013-2038

Persistent link: https://www.econbiz.de/10013465139

Entrepreneurial intention among business student in Kathmandu valley

Rajbanshi, Rejina - In: Nepalese journal of economics : a publication of … 7 (2023) 3, pp. 71-84

Persistent link: https://www.econbiz.de/10014422479

The effect of COVID-19 on tourists' attitudes and travel intentions: an empirical study on camping/glamping tourism in Turkey during COVID-19

Zorlu, Kuttusi; Tuncer, Mehmet; Taşkın, Grant Altay - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 947-965

the pandemic were investigated using the extended theory of planned behaviour (TPB). The model has been extended to …

Persistent link: https://www.econbiz.de/10014873672

Examining proactive pro-environmental behaviour through green inclusive leadership and green human resource management: an empirical investigation among Malaysian hotel employees

Ataul Karim Patwary; Mohd Fadil Mohd Yusof; Derweanna … - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 2012-2029

of planned behaviour (TPB) and the induction of GIL, GHRM, and proactive PEB and measuring the factors simultaneously … whole. Originality/value Theoretical contributions are made by constructing a new structural model supported by the theory …

Persistent link: https://www.econbiz.de/10014873782

Hospitality enterprises’ revival through crowdfunding: a cross-country study

Baber, Hasnan; Ramkissoon, Haywantee; Salem, Islam Elbayoumi - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 4, pp. 396-412

initiative, a conceptual model motivated by the theory of planned behaviour, integrating economic, emotional, social and …

Persistent link: https://www.econbiz.de/10014691335