This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation-opportunity-ability (MOA) framework to address the gap between...

E-commerce technologies are increasingly adopted and used because they give companies a competitive edge and boost their profitability through access to international markets. Even though global e-commerce has grown over the past few years, many consumers lack confidence in e-commerce purchases....

This study delves into the intricate web of variables influencing entrepreneurial intentions among graduate students at Universiti Utara Malaysia (UUM). Despite a decline in Malaysia's overall unemployment rate, the employability of graduates has emerged as a pressing concern. Ministry of...