This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...

Is there consumer demand to support Black-owned businesses? To explore, we investigate the impact of a new feature on a large online platform that made the race of a set of Black business owners salient to customers. We find that this feature substantially increased demand for Black-owned...

The purpose of this paper is to understand the investment intention of prospective young investors in a developing country (i.e., Vietnam) by using the “Theory of Planned Behavior” (TPB) with a perceived behavioral control variable and three additional constructs such as expected sacrifice,...

Addressing climate change requires individual behavior change and voter support for proclimate policies, yet surprisingly little is known about how to achieve these outcomes. This paper estimates causal effects of additional education on pro-climate outcomes using new compulsory schooling law...

Addressing climate change requires individual behavior change and voter support for pro-climate policies, yet surprisingly little is known about how to achieve these outcomes. In this paper, we estimate causal effects of additional education on pro-climate outcomes using new compulsory schooling...

This study aims to investigate the factors that can predict the behavioral intention of students at public universities in Saudi Arabia to use Cryptocurrency. The UTAUT model was enhanced with the incorporation of security and awareness to develop the theoretical model for this investigation....