Technology Acceptance Model (TAM) has been used as a base to predict consumer preferences. However, TAM was primarily used for predicting behavioral intentions of using a service that are more technology prone. Moreover, the different constructs of TAM, particularly Perceived Ease of Use (PEOU)...

Entrepreneurship is the intentional creation or transformation of an organization to create or add value through the organization of resources. Entrepreneurs choose a product or service and the way to organize resources to add value. The value can be competitive efficiency or value-added; this essay...