Search Results - subject:"theory of planned behaviour"

The theory of planned behavior and food choice questionnaire toward organic food of millennials in Vietnam

Hoang, Hung Cuong; Chovancová, Miloslava; Thi Que … - In: Global business and finance review 27 (2022) 4, pp. 81-96

Purpose: People have become more aware of environmental issues in their community, which has changed their food choices and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ) and the theory of planned behavior (TPB) to examine...

Persistent link: https://www.econbiz.de/10013433575

Demystifying the effect of social media eWOM on revisit intention post-COVID-19 : an extension of theory of planned behavior

Azhar, Mohd; Ali, Ruksar; Hamid, Sheeba; Akhtar, Mohd Junaid - In: Future Business Journal 8 (2022), pp. 1-16

The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance...

Persistent link: https://www.econbiz.de/10013410915

Attitudes of the Indian middle class : a theory of planned behavior approach

Barat, Somjit - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 21-42

Persistent link: https://www.econbiz.de/10012704148

Formation of social entrepreneurial intention : a qualitative grounded approach at the base of the pyramid

Claeyé, Frederik; Boughattas, Yosra; Tornikoski, Erno T. - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-16

While there have been some attempts at investigating and theorizing social entrepreneurial action at the base of the economic pyramid, our understanding of the processes contributing to the formation of social entrepreneurial intention in contexts of extreme poverty remain limited. In this...

Persistent link: https://www.econbiz.de/10012817748

Muslim clothing online purchases in Indonesia during COVID-19 crisis

Salim, Muhartini; Aprianto, Ronal; Bakar, Syaiful Anwar Abu - In: Economies : open access journal 10 (2022) 1, pp. 1-22

Today, online Muslim clothing providers in Indonesia are faced with increasing competition in business openness. This condition requires online Muslim clothing providers to be more creative, innovative, effective and efficient by offering Muslim clothing products that are more valuable than...

Persistent link: https://www.econbiz.de/10012800782

The role of mindfulness and perceived social support in promoting students' social entrepreneurial intention

Anh Ngoc Tuan Bui; Pham Minh - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 145-160

social entrepreneurship intention (SEI) using the theory of planned behaviour (TPB). Research Design & Methods: This study … important, because its impact on SEI is the strongest. This study has also shown that the components of the theory of planned … behaviour have an intermediary role to strengthen the relationships in the research model. Implications & Recommendations: This …

Persistent link: https://www.econbiz.de/10012803402

Understanding and predicting Indian restaurant owners' intention to continue business in post-COVID-19 pandemic lockdown

Jena, R. K. - In: Journal of small business strategy 32 (2022) 1, pp. 34-47

Persistent link: https://www.econbiz.de/10015395509

All About Attitude : The Theory of Planned Behavior and Small Business Disaster Response

Davis Pierel, Eleanor; Helgeson, Jennifer; Dow, Kirstin - 2022

Small business operators are increasingly faced with difficult decisions in the face of complex and often uncertain disasters aggravated by climate change. In coastal regions of the SE USA, the COVID-19 pandemic and a recent history of hurricanes provided an opportunity to study the...

Persistent link: https://www.econbiz.de/10013296055

Theme: explanatory factors of the entrepreneurial intention of university students in Mali

Mariko, Ousmane; Gaba, Mahamadi - In: Journal of entrepreneurial finance : JEF ; official … 24 (2022) 3, pp. 1-16

Graduate unemployment remains a concern for many African countries. However, in recent years there has been a growing interest in entrepreneurship among young people. The objective of this research is to study the entrepreneurial motivation of young graduates. Through primary data collected from...

Persistent link: https://www.econbiz.de/10013365527

The moderation of gender in the effects of Chinese traditionality and patriotism on Chinese domestic travel intention

Shen, Ke; Wu, Yanbin - In: Tourism review 77 (2022) 3, pp. 925-944

Persistent link: https://www.econbiz.de/10013368788