Higher education institutions (HEIs), with their research output and researchers, can make significant contributions to firms. Nevertheless, what drives researchers' intention to collaborate with firms still requires further exploration. Taking a behavioral approach, this study developed and...

This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...

The aim of the study is to examine the influence of altruistic values, egoistic values, and perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect of subjective norms and ecological consciousness using the stimulus organism response paradigm. The primary data...

Purpose: This study aims to examine the impact of empathy on social entrepreneurial intention. This study also investigates the mediating role of social entrepreneurial self-efficacy on the relationship between empathy and social entrepreneurial intention. Design/methodology/approach:...

Purpose: This study tested the applicability of the TPB model to explaining restaurant customers' attitudes toward pro-environmental behavior supported in the social media community. The specific objectives were to identify the relative influence of each construct on behavioral intention and to...

The present study aimed to adopt the extended theory of planned behavior (TPB) to determine the intentions of owner-managers in SMEs towards engaging in sales tax compliance. The study distributed a total of 660 questionnaire copies through systematic random sampling to the mangers/owners of...