Search Results - subject:"theory of planned behaviour"

Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

Panda, Debadrita; Raut, Sachin Kumar; Rana, Sudhir; … - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2684-2698

theory of planned behaviour at the organizational level to improve efficiency and customer centricity in the return process. … balance between psychological and behavioural factors. Therefore, the study proposes a framework that combines the theory of … planned behaviour and Octalysis to identify intentions to reduce product return rates in the e-commerce business. Design …

Persistent link: https://www.econbiz.de/10015349097

Consumers' purchase intention of private labels : the case of e-retailers

Yadav, Sher Singh; Kar, Sanjay Kumar - In: Global business and organizational excellence : GBOE 44 (2024) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10015098702

Impact of environmental awareness and knowledge on purchase intention of an eco-friendly hotel: mediating role of habits and attitudes

Tavitiyaman, Pimtong; Zhang, Xinyan; Chan, Hiu Man - In: Journal of Hospitality and Tourism Insights 7 (2024) 5, pp. 3148-3166

theory of planned behaviour (TPB) model, the study employed a quantitative method through a self-administered questionnaire …

Persistent link: https://www.econbiz.de/10015350911

Factors that determine Islamic entrepreneurial intention: an empirical investigation using two country samples

Ukil, Minhajul Islam; Ukil, Ehsanul Islam; Ullah, … - In: Journal of Islamic Marketing 15 (2024) 11, pp. 2841-2863

people towards Islamic entrepreneurship or halalpreneurship. By applying the theory of planned behaviour, this study aims to …

Persistent link: https://www.econbiz.de/10015351299

What drives women to adopt menstrual cups? The integration of consumer values and theory of planned behaviour

Shukla, Smriti; Sanjeev, Rinku; Sharma, Priyanka - In: Journal of Social Marketing 14 (2024) 3/4, pp. 347-364

Purpose This study aims to investigate the influence of consumer value on women’s attitudes towards their intention to adopt menstrual cups. Drawing on consumer value theory, the research seeks to provide an empirical investigation of value-attitude-behaviour, an extant exploration of value...

Persistent link: https://www.econbiz.de/10015352746

The impact of social capital on the intention of Moroccan university students to engage in social entrepreneurship

Mgueraman, Adil; EL Abboubi, Manal - In: Social Enterprise Journal 20 (2024) 5, pp. 832-856

entrepreneurship intention (SEI) using the theory of planned behaviour (TPB) model, as well as to comprehend the influence of social …

Persistent link: https://www.econbiz.de/10015356161

Do all forms of public attitudes matter for behavioural intentions to adopt solar energy technologies (SET) amongst households?

Muwanga, Robert; Ssekakubo, Johnson; Nalweyiso, Grace; … - In: Technological Sustainability 3 (2024) 1, pp. 96-112

Purpose This study aims to examine the effect of the different forms of attitudes on the behavioural intentions to adopt solar energy technologies (SETs) in Uganda. Although commonly examined, the effect of attitudes on people’s behavioural intentions to adopt SETs ought to be more...

Persistent link: https://www.econbiz.de/10015356490

A qualitative study of the intention to use smart hybrid electric vehicles in an oil-rich country

Youshanlouei, Hossein Rahmany; Gol, Akram Elahi; … - In: Applications of new technology in operations and supply …, (pp. 15-37). 2024

Persistent link: https://www.econbiz.de/10015211475

The roles of word of mouth, religiosity and behavioral control toward halal cosmetic' purchase intention : attitude as mediation

Fiandari, Yulist Rima; Shanty, Baroya Mila; Nanda, … - In: Journal of Islamic marketing 15 (2024) 10, pp. 2633-2651

Persistent link: https://www.econbiz.de/10015327197

Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption : a comparative study of gender

Lin, Feng; Ryu, Kisang; Lee, Yong-Ki; Ali, Faizan - In: Journal of travel and tourism marketing 41 (2024) 9, pp. 1262-1279

Persistent link: https://www.econbiz.de/10015183115