Islam, Md. Afsarul; Anjum, Nishath; Ahmed, Md. Imran - In: Journal of Marketing and Consumer Behaviour in Emerging … (2021) 1, pp. 4-18
As an emerging economy, Bangladesh has witnessed a remarkable development in adopting information and communication technologies over the last decade. Hence, the fi eld of e-commerce is expanding rapidly and consumers are now using the internet as an alternative channel for buying. The...