The purpose of this study was to determine how social norms and definitions of the self in terms of individualism-collectivism related to engagement in a public-sphere behavior, encouraging others to conserve water. To achieve this, we examined the public sphere behavior of encouraging others to...

This study aims to validate a model on the green entrepreneurial intention (GEI), attitude, subjective norms (SN), perceived behavioral control (PBC) and green entrepreneurial behavior (GEB) among students pursuing higher education in Delhi &NCR. This study also captures the mediating role of...

This study examined the impact of social media usage on students' entrepreneurial intentions, making a novel contribution by extending the Theory of Planned Behavior (TPB). Specifically, two additional variables were introduced into the TPB framework: social media and perceived risk. Employing...

This research explores factors influencing an intention to adopt last-mile drone delivery services in two groups of culturally different countries: Thailand and the USA. Despite the fact that drone raises privacy concerns to consumers, few research has investigated the interplay between...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...