Cheah, Isaac; Shimul, Anwar Sadat; 't Hart, Brian - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 5, pp. 1230-1247
Purpose This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodology/approach Three studies (n = 539) were conducted using data collected...