The growing environmental impact of disposable diaper waste has become a major global problem. Despite the invention of circular diapers, their adoption remains quite limited. Developing effective adoption strategies requires a better understanding of consumer behaviour toward purchasing...

Recently, researchers have deployed the Theory of Planned Behavior (TPB) to examine factors influencing financial inclusion participation behaviour. However, more must be made to expand the theory by integrating sectoral and contextual variables. Hence, this study extends TPB by intergrating...

Entrepreneurship plays a pivotal role in driving economic growth and national development, making it a focal point of research within the social sciences, particularly in management. In Thailand, where Small and Medium Enterprises (SMEs) play a significant role in the economy, nurturing...

This study investigates the impact of entrepreneurship education on developing entrepreneurial capital within the framework of an international entrepreneurship program integrated into higher education curricula. Drawing on empirical data collected from university students enrolled in technical...

The consumption of whole grains has several health benefits, however, most US consumers - including young adults - do not meet the recommended consumption intake. To understand the underlying factors affecting the intention and consumption of whole grain pasta, a survey based on the Theory of...

Purpose: This study investigates how the business environment affects the entrepreneurial intentions (EIs) of female university students in Saudi Arabia. Specifically, the research examines the role of perceived social norms (PSNs) as a mediator and self-efficacy as a moderator....