Search Results - subject:"third-party data"

Overwhelming targeting options : selecting audience segments for online advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10015057181

Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers

Neumann, Nico; Tucker, Catherine; Subramanyam, Kumar; … - In: Quantitative marketing and economics : QME 21 (2023) 4, pp. 519-571

Persistent link: https://www.econbiz.de/10014458489

Comparing the 2019 American Housing Survey to contemporary sources of property tax records : implications for survey efficiency and quality

Binder, Ariel J.; Molfino, Emily; Voorheis, John - 2022

Persistent link: https://www.econbiz.de/10013270454

Hybrid Traffic Data Collection Roadmap: Pilot Procurement of Third-Party Traffic Data

Alexandre, Bayen - Institute for Transportation Studies (ITS), University … - 2013

This research investigates the feasibility and the business case for purchasing thirdâ€party probe data and fusing it with Caltransâ€™ existing data for the purpose of estimating travel times. The intent was to demonstrate an efficient and cost-effective use of alternative traffic data...

Persistent link: https://www.econbiz.de/10011130790