With the rise of the digital economy and the depression in the travel industry due to the Covid-19 pandemic, the feasibility and profitability of innovative products on digital platforms, such as probabilistic selling, have garnered significant public attention. This paper utilizes a Salop...

Some studies have examined ticket sales in the context of a sporting event. However, only a few have investigated the determinants of ticket prices, and, to date, none have done so in the context of a multidisciplinary sports mega-event. This study examines this complex paradigm through the case...