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intercollegiate athletics
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revenue generation
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stated discrete choice model
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ticketing strategy
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Consumer behaviour
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modelling
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price sensitivity
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Ferreira, Mauricio
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Hall, Todd
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International Journal of Revenue Management
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International journal of revenue management : IJRM
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Using a stated choice model to test the viability of new sport event ticket packages
Ferreira, Mauricio
;
Hall, Todd
- In:
International Journal of Revenue Management
7
(
2013
)
2
,
pp. 105-118
body. A stated discrete choice model is proposed to assist decision-making in
ticketing
strategy
. In this experiment …
Persistent link: https://www.econbiz.de/10010816762
Saved in:
2
Using a stated choice model to test the viability of new sport event ticket packages
Ferreira, Mauricio
;
Hall, Todd
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10009791536
Saved in:
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