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Subject
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Beziehungsmarketing 1 Communication 1 Consumer behaviour 1 Customer satisfaction 1 Dienstleistungsqualität 1 Internal communication 1 Interne Kommunikation 1 Kommunikation 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Marketing management 1 Marketingmanagement 1 Relationship marketing 1 Service quality 1 digital communication 1 emojis 1 service quality 1 topic of conversation 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Gierl, Heribert 1 Kraus, Vanessa 1
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Transfer : Zeitschrift für Kommunikation und Markenmanagement 1
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ECONIS (ZBW) 1
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Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 2, pp. 10-22
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