Search Results - subject:"touchpoints"

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://www.econbiz.de/10015334439

The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives

Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909

Persistent link: https://www.econbiz.de/10015194096

Personalized touchpoints and customer experience : a conceptual synthesis

Weidig, Jakob; Weippert, Marco; Kuehnl, Christina - In: Journal of business research : JBR 177 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014551992

Understanding B2B customer journeys for complex digital services : the case of cloud computing

Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192

Persistent link: https://www.econbiz.de/10014555749

Managing digitalized touchpoints in B2B customer journeys

Lundin, Lisa; Kindström, Daniel - In: Industrial marketing management : the international … 121 (2024), pp. 88-99

Persistent link: https://www.econbiz.de/10015121122

¿Cualitativo o cuantitativo? : el estudio del Customer Journey desde un enfoque metodológico

Garduño-Galindo, Aned; Flores-Bañuelos, Miriam del … - In: Lúmina : revista iberoamericana de contabilidad, … 24 (2023) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014382879

Toward customer hyper-personalization experience — A data-driven approach

Mendia, J. M. Valdez; Flores-Cuautle, J. J. A. - In: Cogent Business & Management 9 (2022) 1, pp. 1-16

Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper …-personalization strategy when real-time touchpoints are linked to a customer Master Data Management that integrates the three types of customer …

Persistent link: https://www.econbiz.de/10014505429

A conversion rate optimization framework for digital retailers

Zimmermann, Robert - 2022

Persistent link: https://www.econbiz.de/10014434701

Die Travel Journey von Digital Natives und Digital Immigrants : eine vergleichende Analyse der digitalen und analogen Customer Touchpoints im Buchungsprozess von Urlaubsreisen

Godbersen, Hendrik; Hausinger, Lena - 2022

Touchpoints sowohl für die Digital Natives als auch für die Digital Immigrants grundsätzlich eine höhere Relevanz als die analogen … Touchpoints haben. Dabei stellen für beide Zielgruppen Suchmaschinen, Reisebuchungsportale, Reiseplattformen, Vergleichs- und … Bewertungsportale, Verwandte und Bekannte sowie Reiseliteratur die wesentlichen Touchpoints während der Travel Journey dar. Da die …

Persistent link: https://www.econbiz.de/10012799173

Toward customer hyper-personalization experience : a data-driven approach

Valdez Mendia, J. M.; Flores-Cuautle, J. J. A. - In: Cogent business & management 9 (2022) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014420548