Mbakop, Ludovic; Jenkins, Glenn P.; Leung, Leonard; … - 2023
This study measures the impact of traceability attributes on international buyers' willingness to pay for coffee … exporters and overseas buyers do not trust the results of the inspection and grading of coffee by the ECX unless traceability is … also present. This is the first study to evaluate foreign buyers' willingness to pay for the attribute of traceability of …