Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"trait reactance"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand evaluation
1
Brand management
1
Corporate disclosure
1
Level of disclosure
1
Markenartikel
1
Markenführung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product Placement
1
Product placement
1
Program involvement
1
Program liking
1
Psychological trait reactance
1
Relationship marketing
1
Unternehmenspublizität
1
Werbewirkung
1
effort-reward congruity
1
goal-reward congruity
1
pro-environmental goal
1
psychological reactance theory
1
trait reactance
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chan, Fong Yee
1
Daryanto, Ahmad
1
Didier Soopramanien
1
Hogg, Margaret K.
1
Huang, Jingxi
1
Published in...
All
Journal of business research : JBR
1
Journal of consumer behaviour
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green loyalty programmes : customer
trait
reactance
and reward preferences
Huang, Jingxi
;
Daryanto, Ahmad
;
Hogg, Margaret K.
; …
- In:
Journal of consumer behaviour
24
(
2025
)
4
,
pp. 2019-2032
Persistent link: https://www.econbiz.de/10015456532
Saved in:
2
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
