Search Results - subject:"transactional Web site"

Websites and revisiting behaviour: an investigation of the relative role of predictors

Anne Craig‐Lees, Margaret; Harris, Jennifer; Maulana, … - In: Marketing Intelligence & Planning 31 (2013) 3, pp. 250-271

Purpose – This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal constructs: site commitment, satisfaction, social influences, and medium involvement, and clarifies the...

Persistent link: https://www.econbiz.de/10014946342

Determinants of e-commerce strategy in franchising : a resource-based view

Perrigot, Rozenn; Pénard, Thierry - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 109-130

Persistent link: https://www.econbiz.de/10009745718

A Cross-industry Analysis of Large Firm Transactional Public Web Sites

Young, Dale; Benamati, John - In: American Journal of Business 19 (2004) 1, pp. 37-46

This study examines how the Fortune 500 use transactional public Web sites (TPWS). It applies innovation diffusion theory to identify variables and construct a model to explain differences in adoption rates of TPWS across industries. The study finds high rates of TPWS adoption in the airline,...

Persistent link: https://www.econbiz.de/10010610898

A Cross‐industry Analysis of Large Firm Transactional Public Web Sites

Young, Dale; Benamati, John - In: American Journal of Business 19 (2004) 1, pp. 37-46

Persistent link: https://www.econbiz.de/10014668230