Young, Dale; Benamati, John - In: American Journal of Business 19 (2004) 1, pp. 37-46
This study examines how the Fortune 500 use transactional public Web sites (TPWS). It applies innovation diffusion theory to identify variables and construct a model to explain differences in adoption rates of TPWS across industries. The study finds high rates of TPWS adoption in the airline,...
