This paper focuses on new marketing technologies which use transfer of the basic values of the organization to promote its products and services among stakeholders. Transfer of basic values allows the company to secure its competitive position as a result of creation of a new market niche. This...

Although the damaging effects of noise on human health had been recognized since the seventies, the European Environmental Policy had been focused in specific transport emissions, such as the gases of the greenhouse effect or the suspension particles. It was the approval of the law by the...