//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"transference"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
4
Markenimage
4
transference
4
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Risikomanagement
3
Risk management
3
Brand
2
Brand personality
2
Commercialization
2
Customer satisfaction
2
Emotion
2
Erfindung
2
Forschungskooperation
2
Führungskräfte
2
Führungsstil
2
Intergenerational transfer
2
Intergenerationale Übertragung
2
Invention
2
Knowledge transference
2
Kommerzialisierung
2
Kundenzufriedenheit
2
Leadership style
2
Managers
2
Markenartikel
2
Multinationales Unternehmen
2
Personality trait
2
Persönlichkeitsmerkmal
2
Research collaboration
2
Technologie
2
Technologietransfer
2
Technology
2
Technology transfer
2
Theorie
2
Theory
2
Transference
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Carnevale, Marina
1
Ferreira, Mário B.
1
Grohs, Reinhard
1
Hohenberger, Christoph
1
Jerónim, Rita
1
Kachersky, Luke
1
Ramo, Tânia
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Sport management review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina
;
Kachersky, Luke
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
Saved in:
2
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
3
Trait
transference
from brands to individuals : the impact of brand-behavior congruency
Jerónim, Rita
;
Ramo, Tânia
;
Ferreira, Mário B.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011869525
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->