Parkinson, Joy; Mulcahy, Rory Francis; Schuster, Lisa; … - In: Journal of Service Theory and Practice 29 (2019) 3, pp. 353-374
Purpose Online offerings for transformative services create value for consumers, although little research examines the … capture the complexity of the co-creation of transformative value experienced by the consumers of online transformative … services. Design/methodology/approach This paper uses a netnography approach to examine longitudinal data from an online weight …