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  • Search: subject:"trust in co-viewers"
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China 1 Confidence 1 Consumer behaviour 1 E-commerce 1 Electronic Commerce 1 Konsumentenverhalten 1 Live commerce 1 Online retailing 1 Online-Handel 1 Social network 1 Social relations 1 Soziale Beziehungen 1 Soziales Netzwerk 1 Vertrauen 1 gamification 1 human-human interactions 1 impulse-buying intention 1 swift guanxi 1 trust in co-viewers 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bang Nguyen Viet 1 Nguyen Yen Thi Hoang 1
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Journal of promotion management : innovations in planning and applied research 1
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ECONIS (ZBW) 1
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Human-human interactions' influence on impulse-buying intention in live commerce : the roles of Guanxi, co-viewer trust, and gamification
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 7, pp. 1057-1086
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