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Human-human interactions' influence on impulse-buying intention in live commerce : the roles of Guanxi, co-viewer trust, and gamification
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
7
,
pp. 1057-1086
Persistent link: https://www.econbiz.de/10015183003
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