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  • Search: subject:"two step clustering"
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Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Market segmentation 2 Marktsegmentierung 2 two-step clustering 2 Australia 1 Australien 1 Beziehungsmarketing 1 Categorical Regression 1 Central Macedonia 1 Cluster analysis 1 Clusteranalyse 1 Holiday behaviour 1 Information and Communication Technologies 1 Regional cluster 1 Regionales Cluster 1 Relationship marketing 1 Risiko 1 Risikomanagement 1 Risikopräferenz 1 Risk 1 Risk attitude 1 Risk management 1 Risk perceptions 1 Rural development 1 Shelf life date extension 1 Target group 1 Two-step clustering 1 Urlaubsverhalten 1 Zielgruppe 1 behavioural criterion 1 consumer preferences 1 consumer-driven development 1 customer segmentation 1 demographic criterion 1 fresh-cut salad 1 geographic criterion 1 psychographic criterion 1 risk reduction strategies 1 segmentation 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3 Undetermined 1
Author
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Baldi, Lucia 1 Chien, P. Monica 1 Hrnčiar, Miroslav 1 Madzík, Peter 1 Marantidou, Anatoli 1 Michailidis, Anastasios 1 Papadaki-Klavdianou, Afroditi 1 Ritchie, Brent W. 1 Sharifpour, Mona 1 Stranieri, Stefanella 1 Zimon, Dominik 1 Čarnogurský, Karol 1
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Published in...
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International journal of services and operations management : IJSOM 1 Journal of food products marketing 1 Journal of travel and tourism marketing 1 Scientific Bulletin - Economic Sciences 1
Source
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ECONIS (ZBW) 3 RePEc 1
Showing 1 - 4 of 4
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Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation
Madzík, Peter; Čarnogurský, Karol; Hrnčiar, Miroslav; … - In: International journal of services and operations … 40 (2021) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10012800778
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Segmentation by travel related risks : an integrated approach
Ritchie, Brent W.; Chien, P. Monica; Sharifpour, Mona - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 274-289
Persistent link: https://www.econbiz.de/10011669975
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Shelf life date extension of fresh-cut salad : a consumer perspective
Stranieri, Stefanella; Baldi, Lucia - In: Journal of food products marketing 23 (2017) 8, pp. 939-954
Persistent link: https://www.econbiz.de/10011799809
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Information and Communication technologies as agricultural extension tools
Marantidou, Anatoli; Michailidis, Anastasios; … - In: Scientific Bulletin - Economic Sciences 10 (2011) 1, pp. 114-125
(v.16.0), there were employed two correlation methods: (a) the categorical regression model and (b) the two-step … clustering. The primary research data were collected using a specifically constructed questionnaire, supplemented by personal …
Persistent link: https://www.econbiz.de/10009294872
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