SARAVANAN, S.; PANCHANATHAM, N.; PRAGADEESWARAN, S. - In: Perspectives of Innovation in Economics and Business (PIEB) 3 (2009) 3, pp. 71-75
The study aims to find out the consumer behavior towards showroom service of two wheelers. A samples of 200 users selected randomly were studied. Standardized questionnaires were used to collect the data. The results reveal that users differ in consumer behaviour towards showroom services of two...
