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  • Search: subject:"two-component theory"
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Year of publication
Subject
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attitude 3 cognition 3 emotion 3 involvement 3 two-component theory 3 Cognition 2 Consumer behaviour 2 Emotion 2 GLM 2 Influencer marketing 2 Kognition 2 Konsumentenverhalten 2 big five 2 cosmetics 2 personal traits 2 print advertising 2 situational factors 2 Advertising effects 1 Influencer 1 Internet marketing 1 Market research 1 Marketing 1 Marktforschung 1 Online-Marketing 1 Personality psychology 1 Personality trait 1 Persönlichkeitsmerkmal 1 Persönlichkeitspsychologie 1 Print advertising 1 Printwerbung 1 Regression analysis 1 Regressionsanalyse 1 T-test 1 Theorie 1 Theory 1 Werbewirkung 1 anova 1 marketing research 1 sportswear 1 stability of hypothetical constructs 1
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Online availability
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Free 3
Type of publication
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Book / Working Paper 3
Type of publication (narrower categories)
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Graue Literatur 3 Non-commercial literature 3
Language
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English 2 German 1
Author
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Riedl, Joachim 3 Luckwald, Lisa von 2 Kallweit, Barbara 1 Zips, Sebastian 1
Published in...
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Open science publications of Access Marketing Management 3
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Wirkungen des Influencer Marketing auf Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108684
Saved in:
Cover Image
The stability of attitude and the significance of affective-emotional and cognitive components
Zips, Sebastian; Riedl, Joachim; Kallweit, Barbara - 2018
Persistent link: https://www.econbiz.de/10012108641
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